Dougie Hunt

Changing your website’s domain while retaining search rankings

Online Marketing Article


⭐ Updated 28 January 2024

💥 Published 28 January 2024

Changing your website’s domain while retaining search rankings

We have just completed a transition from to so I thought that I would run you through how to change your website’s domain while retaining search rankings of your old site on your new site.

So you have a domain that you want to change we shall call that and the domain you want to change it to let’s call that

There are a few steps to do this and depending on your setup it may be slightly different.

1- Verify Both Sites on Google Webmaster Tools

Now you need to be an ‘owner’ not just have ‘full’ rights to make sure this transition is as smooth as it can be. So verify 0r reverify that you are ‘owners’ of both the and the

2- 301 Redirect to

Now depending on your setup this process will be slightly different but all you need to do is 301 direct all URLs from to There are a few easy ways to do this with WordPress and WPEngine.

3- Google Webmaster Tools Change of Address Tool

The last step is to use the Change of Address tool on Google Webmaster Tools for You will find this by clicking on the domain profile you want to view in GWT and then clicking the cog icon on the right-hand side. In the drop-down menu select Change of Address.

There are four small steps to confirm, and then you are done.

4- Extra Step: Double Check Redirect

Just to be sure check your URL by googling your old domain and checking that does actually redirect to

5- Extra Step: Double Check the 301

For piece of mind, I would also run your through this 301 redirect checker:

6- Extra Step: Fetch URLs on GWT

Don’t forget to fetch and submit the’s URL on Google Webmaster Tools. I’d recommend fetching all your URLs but if you don’t have the time the next best thing are the high priority web pages such as your homepage, paged sitemap, and any other traffic generating page.

If you are looking to change your domain or have recently done so, let us know below.


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